Zorakle Profiles by the numbers
120,000+
People in the USA have taken the Zorakle survey that hattch uses to power our service
45,000+
Of the people that have completed the Zorakle survey have successfully become franchisees.
85%+
Match score is the scientific recommendation that indicates you are a good fit for that franchise
Values
Science – Stanford Research & Dr. Clare Graves
Why is values alignment important?
Having shared values with a franchise system provides a solid foundation for a long-term business relationship. Like-minded people have a basis for understanding, communicating and exercising judgment. Values alignment helps build strong brand recognition for all involved. There is a strong link between financial performance and values alignment.
Stage of Growth
Science – Neil Churchill, Caruth Institute
Why is it important?
Stages of Growth are determined by a company’s managerial style, organisational structure, formal systems, major strategic goals and founder involvement. As a franchise organisation grows, the systems and procedures will adapt to support an evolving business model, the needs of the franchisees and to satisfy end-user demands.
Culture
Science – University of Michigan
Why is it important?
Culture determines the environment, strategies and practices that in turn inspire and engage franchisees to perform optimally. Culture alignment is important for morale and maintaining good relationships. The key to using culture to improve performance lies in matching cultural attributes to franchisor and franchisee goals. A culture that is congruent and clearly communicated provides endless benefits to a franchise organisation. There are 4 Cultural Types.
Work Style
Science – William Marston & Harvard Business School
Why is it important?
Work Style is particularly important for franchisees as they will set the pace, priorities and direction for employees, partners, vendors and clients. Work Style translates into how one will delegate, direct, motivate, manage, evaluate and resolve day-to-day business situations.
Core Competencies
Science – Strengths Finder, Gallup
Why is it important?
Complementary Competencies provide a framework for forming collaborations between franchisee and franchisor. In doing so it presents numerous ways of correspondence between the expertise of the franchisor and the skills of the franchisee.
Focus Preference
Science – Dr. Robert Nideffer, University of Rochester
Why is it important?
Nothing is more basic to performance, or more critical to success, than the ability to concentrate. To be successful in business, people need to be able to shift their focus of concentration along two intersecting dimensions, width, and direction. Ongoing performance is based on one’s ability to shift from broad to narrow and internal to external. Although everyone is capable of developing the four different styles of concentration we have a preferred or more highly developed focus style.
Emotional Intelligence
Science – Dr. Daniel Goleman
Why is it important?
Business owners with a high degree of self-awareness know which emotions they are feeling and why. They recognise how their feelings affect their performance. Business owners with a high degree of self-management build trust through being authentic and reliable. They admit their own mistakes and confront unethical actions of others. Business owners with a high degree of self-motivation are results-oriented and have a high drive to meet objectives.
Science – Dr. Daniel Goleman
Why is it important?
Individuals with a high degree of social awareness are attentive to the emotional cues of others. They can accurately detect crucial social networks, read key power relationships and the forces that shape the actions of others. Individuals with a high degree of relationship management are skilled at being able to work with others. They handle difficult people and tense situations with diplomacy. Someone with a high degree of leadership skills can arouse enthusiasm for a vision, build consensus and guide performance of others while holding them accountable.
We’re on a mission to make it quicker & easier to find available franchises with up-to-date listings, filterable options to find what franchise businesses that interest you, and the ability to calculate your investment power to own your own franchise.
Social Intelligence